Senior Manager Marketing

About the role

Tourism Fiji is looking for a Senior Manager Marketing to lead the development and execution of its marketing and brand strategy across international markets. The successful candidate will shape campaigns, strengthen the Fiji tourism brand and guide a high‑performing marketing team.

Key responsibilities

• Develop and deliver a comprehensive marketing and brand strategy for Tourism Fiji in target overseas markets.
• Oversee the planning, execution and measurement of marketing campaigns, ensuring brand governance and consistency.
• Manage marketing budgets, agency relationships and market‑trend analysis.
• Collaborate with regional teams, industry partners and internal stakeholders to provide a unified brand experience across all channels.
• Supervise, mentor and develop the Marketing team, fostering a culture of creativity and results‑orientation.

Required profile

• Bachelor’s degree in Tourism, Marketing or a related discipline.
• At least 10 years of marketing and brand development experience, with a minimum of 5 years in the tourism sector.
• Proven leadership, strategic planning and budgeting capabilities.
• Strong stakeholder engagement and project‑management skills.
• Excellent communication, analytical and organisational abilities.

Required skills